Aúna Café, nestled in the heart of Polanco, CDMX, is a spacewhere culinary artistry meets heartfelt connections. Conceived byacclaimed chef Jorge Vallejo, Aúna is more than just a café—it’san embodiment of his culinary ethos, showcasing the freshestingredients and fostering meaningful interactions
Derived from the Spanish word “aúnar,” meaning to unite or bring together, Aúna represents a space where paths converge, and where every dish and cup of coffee serves as a catalyst forshared moments and connections. It’s not just a place to savor delicious food; it’s a sanctuaryfor forging genuine human bonds over delectable culinary creations.
Centered around this we created an identity system to bring the brand to life. A hand drawnlogo and warm color palette set the tone. We created illustrations evoking togetherness andwalking together, crossing paths and shared moments that are used throughout the brand’speripherals, from packaging to decorative tiles.