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Visual identity and naming for a new brand centered around self care in its softest, most intuitive form.

Created for slow mornings, unhurried rituals, a good night’s sleep, and the quiet moments that help restore balance. Benés explores rest as an essential part of feeling whole again.

The identity was developed through a calm and tactile visual language, balancing softness with clarity. Warm neutrals, understated typography, and subtle details come together to create a brand universe that feels gentle, grounding, and deeply personal.

More than a wellness brand, Benés is imagined as a pause within everyday life, a reminder to slow down, reconnect, and return to yourself with ease.

Services

Branding
Content Creation