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Contexto is a design studio based in the vibrant heart of Mexico City. Founded and led by Alejandra Astiazaran, our studio thrives on the beauty of intentionality, focusing on crafting meaningful brand identities that resonate and build authentic connections between our clients and their audiences.

At Contexto, we believe that great design starts with a deep understanding of culture and context. Our approach is grounded in thorough research and a profound appreciation for the art and materiality that shape our world. This allows us to approach each project with a unique perspective, ensuring that every detail is thoughtfully considered and executed.

Our services are designed to nurture relationships at every touchpoint, helping businesses elevate their presence and foster trust with their customers. Our universal approach to design combines intimacy and spontaneity with avant-garde aesthetics and high standards, resulting in work that is both innovative and deeply connected to its cultural context.

Alejandra Astiazaran - Founder

Our Services

Brand Identity

We offer comprehensive visual identity design, starting with in-depth research and strategic positioning. This process includes developing brand guidelines to ensure consistency and culminates in the practical implementation of the brand across various platforms and materials.

Web Design

We specialize in designing websites and e-commerce platforms, focusing on creating user-friendly experiences for desktop and mobile devices. Additionally, we offer expertise in crafting compelling designs for newsletters and other digital products, ensuring consistent branding and engaging content across digital platforms.

Social Media

We craft personalized social media strategies that align with your brand's identity and values. Our services range from content creation and curation to aesthetic development, all designed to build engagement and connect authentically with your audience. Let us handle your social media presence with tailored posts, creative campaigns, and a cohesive visual story.

Art Direction

We provide expertise in creating visual concepts and directing art on-set for editorial photoshoots, e-commerce imagery, illustrations, and animations. This includes guiding the creative process to ensure that the visual content aligns with the brand’s aesthetic and messaging across different media.

Print Design

We specialize in a wide range of print and physical design services, encompassing packaging design that enhances product appeal, printed brand collateral such as business cards and brochures, editorial and book design for publications, signage for effective brand communication in physical spaces, print campaigns to promote products or events, and managing print production to ensure high-quality outputs.

Product Design

We conceptualize and design physical products, as well as create custom packaging solutions tailored to enhance the presentation and appeal of your brand's offerings.

Select Clientes

Kimpton / IHG
SOMA
Scappino
Grupo Hunan
Aúna / Chef Jorge Vallejo
The Service Course