From conceptualization to naming and branding, we developed the identity system for Onto—a hospitality experience nestled in the vibrant heart of Mexico City. Our approach for Onto included designing an adaptable identity framework, fostering differentiation and allowing for the exploration of typographic treatments to convey distinct messaging. Embracing a refined photography style and minimalist design elements, we ensured a polished and cohesive brand presence in our digital brand universe for Onto. This universe is characterized by a straightforward tone of voice and cohesive communication. A key element of this identity is the wordmark we crafted, seamlessly woven throughout the brand’s identity, embodying minimalism and timelessness.

Architecture by CRB Arquitectos.



Concept Development     Naming    Branding