Located in the heart of Polanco, Mexico City, Kimpton Virgilio is a hotel defined by a visual identity rooted in personality, creativity, and character. The signature inspired wordmark captures the warmth and confidence of a personal gesture, subtly echoing the rhythm of handwritten notes and creative expression. 

A palette of forest green and soft pink is complemented by vibrant blue and yellow accents, bringing energy and optimism to the identity. Expressive graphics, layered compositions, and thoughtful details create a visual language that celebrates curiosity and spontaneity while remaining intentional. The result is a brand with a distinctive sense of place, one that is playful, sophisticated, and unmistakably Kimpton.