Homemade in Santa Maria La Ribera (Mexico City), aruaru offers all things spreadable, from fruit jams and peanut butter to sauces and other delicious preserves. Using locally sourced ingredients aruaru pays respect to nature, truth and perfect timing.

We developed an identity that ties together the brand essence in every touchpoint. From the name —inspired by an edible and versatile plant in the Caribbean—, to a typographic logo that reminds us of easier times and craft production. 

The packaging was designed for an ever-changing catalog, with clean labels, honest messages and enough space to contemplate these delights through the glass. 



Naming       Branding      Packaging