Rebranding for Finiiri, a homeware brand devoted to the art of crafted living and the pursuit of living beautifully, was a journey of refinement and intention. At the heart of this project was the evolution of their original wordmark, anchoring the new identity system in a sense of continuity while introducing fresh dimensions of texture and character.
The reimagined packaging, with its tactile qualities, and the design of an online flagship store reflect Finiiri’s ethos—where every detail speaks to a life thoughtfully curated. A warm palette of neutrals, balanced by a timeless black-and-white base, underscores the brand’s understated elegance. The interplay of clean sans-serif fonts with nuanced thin serif typefaces creates a harmonious balance, echoing the duality of simplicity and depth that defines Finiiri. This identity system is more than a visual framework—it’s an embodiment of the brand’s philosophy, inviting individuals to embrace the beauty in everyday living.
Services
Packaging
Web design
