Branding for Mar de Lima, a bulk shop based in Mexico City offering healthy and nutritious snack alternatives. We immersed ourselves in the world of wholesome snacking, embracing the «less is more» approach to create a visually striking and cohesive brand identity. Our muted neutral palette consists of calming tones inspired by nature’s elements. The dominant colors include soft beige, calming sage green, and a touch of black. These colors evoke feelings of tranquility, authenticity, and purity, allowing the vibrant hues of our products to take center stage.

Typography played a pivotal role in conveying approachability and refinement, striking the perfect balance to ensure the brand’s message was clear and inviting. We meticulously designed the packaging, adopting a minimalist approach that emphasized transparency and authenticity, aligning with Mar de Lima’s commitment to wholesome goodness and sustainable practices.