For Rosela Barraza Studio, we crafted an identity system that reflects the studio’s intuitive approach to space—where atmosphere, texture, and emotion carry as much weight as form.
Starting from the logotype, we explored the tension between clarity and character, blending two typographic styles to create a subtle contrast that feels both intentional and quietly unexpected.
Rich, earthy tones drawn from natural materials and their transformation over time serve as a chromatic foundation, evoking a sense of depth, presence, and soul. A study in color. Burgundy, brown, and everything in between—deep, grounded, and powerful.
The result is an identity that honors Rosela Barraza’s design sensibility: thoughtful, grounded, and quietly bold.
Services
Branding
Stationery
